For those who might doubt such a high value of cool, consider the self-winding Rolex, which sports 1/10th the accuracy of a Timex at 1000 times the price. With Rolex, the technology is grossly inferior, and still people will pay thousands to own it.
September 17, 2008
The Price of Cool
August 17, 2008
B-Movie Boxes
Computer interfaces still look like they came from the set of a 50s Science Fiction TV series. Polished metal, shiny everything. We’re fast approaching the ability in computer graphics to create any kind of space we want. Would that be a shiny shuttle interior or would it be a spacious, sunlit, gentle atrium view?
I can’t recommend the book Emotional Design enough.
August 12, 2008
Aesthetics Matter
.. aesthetics (are) important in UI. If you begin to look at something and want to avert your eyes, the site has failed.
I highly recommend the book Emotional Design, which makes this point in much more detail. A person’s emotional state has a quantifiable impact on how successful they will be at a task. Aesthetics are still the most direct way to manipulate emotion.