Vincent Gable’s Blog

September 5, 2008

Condescending Rich Guys

Filed under: Design,Quotes | ,
― Vincent Gable on September 5, 2008

Maria Russo, in the LA Times, totally nails what’s wrong with Microsoft’s first Seinfeld-fueled commercial

Let’s start with the premise of these two famous rich people out discount shoe shopping. Ha, ha! They don’t really have to shop at Payless like the half a million people who lost their jobs this year.

Gates and Seinfeld may both be schlumpy dressers, but their regular-guy qualities stop there. Neither is the Warren Buffett kind of rich, the frugal sort who knows the value of a dollar and doesn’t put himself above the working man (or so we believe about Buffett). Instead the ad seems to be somehow making light of bargain-shopping, as if it’s just a lark for these guys, or some kind of joke that we’re not quite in on.

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