Panic did some experimentation … a little over a year ago, when they released Candy Bar 3.1 They have a phone-home system for serial numbers — not for any sort of Adobe- or Microsoft-style “activation” scheme, but simply to check whether a serial number is valid or known to be circulating on bootleg message boards and forums. They experimented with different dialog boxes that appeared when a user entered a known-to-be-pirated serial number. One message was staid and serious (“Microsoft-style”, in Cabel Sasser’s words), along the lines of “It appears someone gave you an invalid serial number…”; the other two messages were more personal, along the lines of “Please don’t pirate Candy Bar. We’re a small company making software for you, and software sales are what keep our company going.”
They got better results with the more personal messages — about 10 percent of would-be-bootleggers presented with those dialogs clicked the button and immediately bought a legitimate license for the app. But even the staid, impersonal message had a 5 percent sell-through rate — far higher than Panic expected.
February 11, 2009
Asking Nicely Works
September 29, 2008
Lovable Software
Money can’t buy you love, but love can bring you money. In software the only sustainable way to earn money is by first creating love, and then hoping that some folks want to demonstrate that love with their dollars.
…. Everything should be shareware to be tried and tested until its value is proven and the love-meter swings open the wallet. If I were to pass on some music or a piece of code I become a vector of word of mouth viral marketing, the best kind, the kind that money can’t buy.