February 9, 2010
February 17, 2009
Hard-to-Say Names Feel more Dangerous
Via Schneier on Security, in two tests, ostensible food-additives were rated as more novel and dangerous when their names were harder to pronounce. In another test, amusement park rides were rated as more thrilling, but more sickening, when their names were harder to pronounce.
Here’s a link to the abstract, but I can’t figure out how to find the real article.