…it’s easy for software to commoditize hardware (you just write a little hardware abstraction layer, like Windows NT’s HAL, which is a tiny piece of code), but it’s incredibly hard for hardware to commoditize software. Software is not interchangeable, as the StarOffice marketing team is learning. Even when the price is zero, the cost of switching from Microsoft Office is non-zero. Until the switching cost becomes zero, desktop office software is not truly a commodity. And even the smallest differences can make two software packages a pain to switch between. Despite the fact that Mozilla has all the features I want and I’d love to use it if only to avoid the whack-a-mole pop-up-ad game, I’m too used to hitting Alt+D to go to the address bar. So sue me. One tiny difference and you lose your commodity status. But I’ve pulled hard drives out of IBM computers and slammed them into Dell computers and, boom, the system comes up perfectly and runs as if it were still in the old computer.
April 28, 2008
Hardware is a Commodity. Software is not.
No Comments »
No comments yet.
RSS feed for comments on this post.