{"id":618,"date":"2010-06-09T22:03:06","date_gmt":"2010-06-10T03:03:06","guid":{"rendered":"http:\/\/vgable.com\/blog\/?p=618"},"modified":"2010-06-09T22:03:08","modified_gmt":"2010-06-10T03:03:08","slug":"apples-typographic-perfection-sucks","status":"publish","type":"post","link":"https:\/\/vgable.com\/blog\/2010\/06\/09\/apples-typographic-perfection-sucks\/","title":{"rendered":"Apple&#8217;s Typographic &#8220;Perfection&#8221; Sucks"},"content":{"rendered":"<blockquote><p>\u2026one particularly outrageous moment stuck out for me. At about three minutes into the video, senior vice president for iPhone software Scott Forstall extolls the virtues of the Retina Display by declaring that <strong>\u201cThe text\u2026 is just <em>perfect<\/em>!\u201d<\/strong> Meanwhile, the central image in the video at just that moment is this little <strong>typographic calamity<\/strong>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"display:block; margin-left:auto; margin-right:auto;\" src=\"http:\/\/vgable.com\/blog\/wp-content\/uploads\/2010\/06\/2010-06-08-ibooks.png\" alt=\"2010-06-08-ibooks.png\" border=\"0\" width=\"505\" height=\"286\" \/><\/p>\n<p>I urge you to fast-forward the time code to 3:02 <a href=\"http:\/\/www.apple.com\/iphone\/features\/\">to hear this for yourself<\/a>. Forstall is quite literally claiming perfection while a hand model holds up this terrible example of everything that\u2019s wrong with Apple\u2019s commitment to typography. While the letterforms on that virtual page may look gorgeous, it\u2019s apparent to any designer that the text is far from perfectly typeset. It\u2019s hideous, scarred as it is by unsightly \u201crivers\u201d of bad spacing within the text. <strong>No self-respecting typographer would dare call that perfect.<\/strong>\n<\/p><\/blockquote>\n<p>&#8212;<a href=\"http:\/\/www.subtraction.com\/2010\/06\/08\/better-screen-same-typography\">Khoi Vinh<\/a><\/p>\n<p>The unrelenting drive for perfection was a quality I always admired in Apple. I hope this is just bullshit spin, and an unfortunate choice of sample frames.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026one particularly outrageous moment stuck out for me. At about three minutes into the video, senior vice president for iPhone software Scott Forstall extolls the virtues of the Retina Display by declaring that \u201cThe text\u2026 is just perfect!\u201d Meanwhile, the central image in the video at just that moment is this little typographic calamity: I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,203,24],"tags":[167,587,588,586,585],"class_list":["post-618","post","type-post","status-publish","format-standard","hentry","category-design","category-iphone","category-quotes","tag-apple","tag-ibooks","tag-ios","tag-typesetting","tag-typography"],"_links":{"self":[{"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/posts\/618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/comments?post=618"}],"version-history":[{"count":1,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/posts\/618\/revisions"}],"predecessor-version":[{"id":619,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/posts\/618\/revisions\/619"}],"wp:attachment":[{"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/media?parent=618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/categories?post=618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/tags?post=618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}