{"id":295,"date":"2009-04-18T17:22:09","date_gmt":"2009-04-18T22:22:09","guid":{"rendered":"http:\/\/vgable.com\/blog\/2009\/04\/18\/too-fabulous-for-me\/"},"modified":"2009-04-21T02:50:37","modified_gmt":"2009-04-21T07:50:37","slug":"too-fabulous-for-me","status":"publish","type":"post","link":"https:\/\/vgable.com\/blog\/2009\/04\/18\/too-fabulous-for-me\/","title":{"rendered":"Too Fabulous For Me"},"content":{"rendered":"

I bring this up, because it’s an example of when branding has caused me to pass on buying a product I otherwise liked.<\/p>\n

Tab Energy<\/a> is the best tasting diet<\/em> energy drink I’ve had. Period. To me it had a pomegranate flavor, but I’ve heard it described as “jolly rancher” and “watermelon”.<\/p>\n

It’s expensive, even within the it’s-so-over-priced-you-should-just-take-some-pills-and-juice-instead1<\/sup> energy drink market. But the real shame, for me, is the fabulous<\/em> branding. It’s not just gender issues, there’s nothing about the lifestyle the advertising promotes that I can embrace. Judge harshly for yourself,<\/p>\n

<\/param><\/param><\/param><\/embed><\/object><\/p>\n

So I’ve never put a pack of it in my shopping cart. Very rarely I’ve picked up single servings from convince stores — unlike the boxes, the cans don’t have “You go, Girl!” and “Shop till you drop!” printed on the front. I haven’t had a Tab Energy in over a year and a half.<\/p>\n

1<\/sup>Caffeine pills and B-vitiman supplements are an order of magnitude cheaper.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

I bring this up, because it’s an example of when branding has caused me to pass on buying a product I otherwise liked. Tab Energy is the best tasting diet energy drink I’ve had. Period. To me it had a pomegranate flavor, but I’ve heard it described as “jolly rancher” and “watermelon”. It’s expensive, even […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[386,387],"class_list":["post-295","post","type-post","status-publish","format-standard","hentry","category-announcement","tag-branding","tag-energy-drinks"],"_links":{"self":[{"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/posts\/295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/comments?post=295"}],"version-history":[{"count":0,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/posts\/295\/revisions"}],"wp:attachment":[{"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/media?parent=295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/categories?post=295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/tags?post=295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}