{"id":213,"date":"2009-01-17T03:15:45","date_gmt":"2009-01-17T08:15:45","guid":{"rendered":"http:\/\/vgable.com\/blog\/2009\/01\/17\/lessons-from-fast-food-efficiency-matters\/"},"modified":"2009-02-05T17:25:54","modified_gmt":"2009-02-05T22:25:54","slug":"lessons-from-fast-food-efficiency-matters","status":"publish","type":"post","link":"https:\/\/vgable.com\/blog\/2009\/01\/17\/lessons-from-fast-food-efficiency-matters\/","title":{"rendered":"Lessons From Fast Food: Efficiency Matters"},"content":{"rendered":"

Every six seconds of improvement in speed of service amounts to typically a 1% increase in sales. And it has a dramatic impact on the bottom line.<\/p><\/blockquote>\n

–John Ludutsky, President of Phase Research<\/a>, quoted on the “Fast Food Tech” episode of Modern Marvels<\/em>, aired 2007-12-29 on the History Channel.<\/p>\n

I wouldn’t expect things to be much different in the software world. The faster you get your burger<\/del> bits the better.<\/p>\n

UPDATED: 2009-02-05:
\nApparently people want service much faster<\/em> from software. Greg Linden reports<\/a>,<\/p>\n

Half a second delay caused a 20% drop in traffic.<\/strong> Half a second delay killed user satisfaction.<\/p>\n

This conclusion may be surprising — people notice a half second delay? — but we had a similar experience at Amazon.com. In A\/B tests, we tried delaying the page in increments of 100 milliseconds and found that even very small delays would result in substantial and costly drops in revenue.<\/p><\/blockquote>\n

If the Mr Ludutsky’s figure is accurate, a 20% drop in fast-food revenue would require a two minute<\/em> delay. Does this mean every second spent waiting on a computer is as bad as waiting 4 minutes in meatspace<\/strong>? I don’t know — I’m doing a lot of extrapolation from hearsay. But it’s something to consider.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every six seconds of improvement in speed of service amounts to typically a 1% increase in sales. And it has a dramatic impact on the bottom line. –John Ludutsky, President of Phase Research, quoted on the “Fast Food Tech” episode of Modern Marvels, aired 2007-12-29 on the History Channel. I wouldn’t expect things to be […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,4,24,11,8],"tags":[277,118,158],"class_list":["post-213","post","type-post","status-publish","format-standard","hentry","category-design","category-programming","category-quotes","category-research","category-usability","tag-ergonomics","tag-fast-food","tag-optimization"],"_links":{"self":[{"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/posts\/213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/comments?post=213"}],"version-history":[{"count":0,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/posts\/213\/revisions"}],"wp:attachment":[{"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/media?parent=213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/categories?post=213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/tags?post=213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}