{"id":154,"date":"2008-10-09T01:26:33","date_gmt":"2008-10-09T06:26:33","guid":{"rendered":"http:\/\/vgable.com\/blog\/2008\/10\/09\/function-over-brand\/"},"modified":"2008-10-11T14:05:21","modified_gmt":"2008-10-11T19:05:21","slug":"function-over-brand","status":"publish","type":"post","link":"https:\/\/vgable.com\/blog\/2008\/10\/09\/function-over-brand\/","title":{"rendered":"Function Over Brand"},"content":{"rendered":"<blockquote><p>There is something to be said for the fact that the phone with the strongest brand in the world has no visible branding whatsoever on its front face.<\/p><\/blockquote>\n<p>&#8212;<a href=\"http:\/\/daringfireball.net\/2008\/10\/iphone_3g\">John Gruber on the iPhone<\/a>.  But you knew what phone he was talking about.<\/p>\n<p>I&#8217;ve always been deeply opposed to any branding strategy that values a brand over a product.  Adding branding to something&#8217;s &#8220;face&#8221; makes it harder to use, because it adds visual noise to the very part of the thing you have to interact with (and figure out how to use).  For example, an &#8220;Intel Inside&#8221; sticker next to a keyboard is one more square-thing you have to rule out when looking for the right button to press.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is something to be said for the fact that the phone with the strongest brand in the world has no visible branding whatsoever on its front face. &#8212;John Gruber on the iPhone. But you knew what phone he was talking about. I&#8217;ve always been deeply opposed to any branding strategy that values a brand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,24],"tags":[167,84,616],"class_list":["post-154","post","type-post","status-publish","format-standard","hentry","category-design","category-quotes","tag-apple","tag-business","tag-iphone"],"_links":{"self":[{"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/posts\/154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/comments?post=154"}],"version-history":[{"count":0,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/posts\/154\/revisions"}],"wp:attachment":[{"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/media?parent=154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/categories?post=154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/tags?post=154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}