{"id":15,"date":"2008-03-25T09:19:16","date_gmt":"2008-03-25T14:19:16","guid":{"rendered":"http:\/\/vgable.com\/blog\/2008\/03\/25\/japanese-advertisers-switching-from-urls-to-search-terms\/"},"modified":"2008-03-25T09:19:16","modified_gmt":"2008-03-25T14:19:16","slug":"japanese-advertisers-switching-from-urls-to-search-terms","status":"publish","type":"post","link":"https:\/\/vgable.com\/blog\/2008\/03\/25\/japanese-advertisers-switching-from-urls-to-search-terms\/","title":{"rendered":"Japanese Advertisers Switching from URLs to Search Terms"},"content":{"rendered":"<blockquote><p> Within minutes of riding on the first trains in Japan, I notice a <strong>significant change in advertising<\/strong>, from train to television. The trend? No more printed URL&#8217;s. The replacement?  <strong>Search boxes!<\/strong> With recommended search terms!<\/p><\/blockquote>\n<p><a href=\"http:\/\/www.cabel.name\/2008\/03\/japan-urls-are-totally-out.html\">A very interesting observation<\/a> from Cabel Sasser (with lots of pictures).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Within minutes of riding on the first trains in Japan, I notice a significant change in advertising, from train to television. The trend? No more printed URL&#8217;s. The replacement? Search boxes! With recommended search terms! A very interesting observation from Cabel Sasser (with lots of pictures).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,11],"tags":[],"class_list":["post-15","post","type-post","status-publish","format-standard","hentry","category-design","category-research"],"_links":{"self":[{"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/posts\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":0,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/posts\/15\/revisions"}],"wp:attachment":[{"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/media?parent=15"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/categories?post=15"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vgable.com\/blog\/wp-json\/wp\/v2\/tags?post=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}