Vincent Gable’s Blog

December 4, 2008

Optimize People’s Time Not The Machine’s Time

Filed under: Quotes,Usability | , ,
― Vincent Gable on December 4, 2008

Bruce “Tog” Tognazzini gives the best example I’ve seen of optimizing a person’s time, not a machine’s time

People cost a lot more money than machines, and while it might appear that increasing machine productivity must result in increasing human productivity, the opposite is often true. In judging the efficiency of a system, look beyond just the efficiency of the machine.

For example, which of the following takes less time? Heating water in a microwave for one minute and ten seconds or heating it for one minute and eleven seconds?

From the standpoint of the microwave, one minute and ten seconds is the obviously correct answer. From the standpoint of the user of the microwave, one minute and eleven seconds is faster. Why? Because in the first case, the user must press the one key twice, then visually locate the zero key, move the finger into place over it, and press it once. In the second case, the user just presses the same key–the one key–three times. It typically takes more than one second to acquire the zero key. Hence, the water is heated faster when it is “cooked” longer.

Other factors beyond speed make the 111 solution more efficient. Seeking out a different key not only takes time, it requires a fairly high level of cognitive processing. While the processing is underway, the main task the user was involved with–cooking their meal–must be set aside. The longer it is set aside, the longer it will take to reacquire it.

You also need to consider actual performance vr perceived performance, when optimizing a user’s time.

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